Denise M. Leto

Veteran Editor and Writer

United States

• Seasoned professional with deep experience writing and editing across platforms
• Enthusiastic collaborator who enjoys working with UX designers, researchers, strategists, and cross-functional team members
• Avid learner curious about people, user research, and all things and processes UX
• Flexible, constructive, and organized team leader comfortable with ambiguity
• Passionate user advocate who designs for the end-to-end experience


UX Writing and Content Design

Blue Shield
Registration flow

Cut 9-screen flow to 4 simple steps with help along the way

Blue Shield

Crisp UX copy guides users through login flow


Moon Travel Guides
Moon Tahoe & Reno

Edited first edition of Moon's forthcoming guide to Tahoe and Reno

National Comedy Center - Jamestown, NY
National Comedy Center

Edited exhibit copy ahead of the 2018 opening of this new museum, the American comedy hall of fame

Fodor's Essential Croatia

Edited the first and fourth editions of Fodor's Essential Croatia, along with dozens of other Fodor's travel guides

First-Timer's Guide to Amsterdam

Edited this travel article and hundreds like it for Viator, a TripAdvisor company and the market leader in travel-product sales

How to Spend 3 Days in Alexandria

Edited this travel article and hundreds like it for Viator, a TripAdvisor company and the market leader in travel-product sales

Fodor's Pacific Northwest

Edited sections of Fodor's 2017 guide to the Pacific Northwest, along with dozens of other Fodor's travel guides

Travel Writing

Fodor's Travel
San Francisco Guidebook and Online Content

Researched and wrote significant portions of every edition of Fodor's San Francisco guidebook from 2000 to the present and virtually all online content about neighborhoods and city sights, including features on Golden Gate Park, Chinatown, cable cars, and more

Via Magazine
8 Ghost Towns in the West

Once abandoned and now preserved these historic mining towns dot the West, including Bodie, CA, Masonic, CA, Berlin, NV, Frisco, UT, Golden, OR, Gilmore, ID, Custer, ID, and Bannack, MT.
The Palm Springs Hotel

A few minutes' drive from downtown Palm Springs Set among palm trees with spectacular mountain views Guest rooms and suites have a fun retro vibe Many rooms have semiprivate patios with pool or mountain views 24-hour heated outdoor pool and hot tub open year-round Pleasant patio area with fire pits

Via Magazine
South Yuba River Scenic Trails

When spring arrives in the Sierra foothills, melting snow courses into rocky riverbeds while wildflowers paint the adjacent hillsides. Near Nevada City, Calif., blooms such as the delicate fairy lantern and the purple Chinese house erupt in a riot of color along the Buttermilk Bend Trail, which follows the dramatic river canyon in South Yuba River State Park.
Villa Florence

Villa Florence in Union Square, San Francisco, California, United States is in the epicenter of San Francisco shopping, with easy access to major attractions. Read our detailed expert hotel review of Villa Florence, browse photos, find deals and compare room rates.